Stay up to date with SEO trends and algorithms
“How can I keep my SEO strategy up to date?” is one of the most important questions facing your organisation or business.
Most people know that an effective SEO strategy helps your content reach its intended audience. But it’s just as important to keep up with the latest search engine algorithms, so your strategy can evolve and keep working. This is a must for preserving a visible online presence.
Use this article to find out about the latest SEO algorithm changes and what they mean for your business.
For example, did you know that the flood of AI-generated content has caused important changes in the way search engines rank pages and websites?
No? Well, read on.
Changes in how search engines view AI-generated content
Last year every content strategist and their pet hamster was freaking out about AI.
“Can my company survive without AI?”, and “Will AI replace writers?” became trending topics.
In the general panic, writers began pushing out tidal waves of AI-assisted content using tools such as Chat GPT.
The positive side is that the demand for original, expertly researched content seems to have rocketed.
Google’s updated algorithms for AI-generated content
Back in December 2022, Google quietly updated its rules to anticipate the potential impact of a flood of generic AI content.
With this update in the rules, Google updated their algorithms to:
- detect AI-generated material
- value the work of trusted authors
- favour content which showcases the value of personal experience
So, in other words: the focus is now on publishing stuff that AI can’t write well without human help.
What updated algorithms mean for your business
The new algorithms mean you can’t just publish AI-generated content and make do anymore. Even AI is sick of reproducing boring, generic content.
The sweet spot to hit is content that shows the value of personal human experience, but is spiced with the raw data and research that AI can output.
Find out more about how to use AI so you don’t end up with boring (or bad) content.
Adapting to Google SGE
Google’s roll-out of Search Generative Experience (SGE) is another important change that could affect the way your online content is ranked and viewed.
What is SGE
Search Generative Experience allows users to browse web pages with generative AI-powered tools.
It means that people can get key points from a webpage directly from the search results page. They won’t even need to visit the page in question.
What SGE means for your business
In theory, people could begin to spend more time on search engines than on individual websites. The reason for this is because they’ll be able to get what they need directly from the search results page.
This would have a huge effect on how we measure SEO success.
For example, traditional SEO metrics such as rankings and click-through rates could become less important. People won’t have to visit your site to interact with the content. Instead, the focus would be on conversion rates, lead generation (how you get people to use your services) and brand visibility.
By keeping an eye on SGE developments you can adapt your SEO approach to ensure your organisation’s online visibility.
Find out how to use data to get the truth about content performance.
No more keyword-stuffing
We’re glad to report that there’s been a general backlash against keyword-stuffing.
This is where you drop keyword phrases throughout your content in the hope of a higher search engine ranking. It can make content repetitive and incredibly frustrating to read.
Thankfully, search engine algorithms no longer favour websites that create word salad by cramming as many keywords as possible into their content.
What the backlash against keyword-stuffing means for your business
The emphasis is now on providing as much value as possible to the reader. Content should be authoritative, well-researched and provide as much expert insight as possible.
Find out how to get more value, and customers, by using content design training.
Get SEO strategy help from us
Understanding SEO is vital for your organisation’s online visibility and reputation. At Llibertat we understand the nitty gritty of SEO, as well as the technical side.
Get in touch to find out how we can help with your SEO tactics and content strategy.
