Make your website more visible with technical SEO
Technical SEO sounds complex, but it’s really quite simple. It focuses on technical website elements such as site structure and site security to improve user experience.
You can make your website more visible with some simple improvements to your technical SEO. You’ll also make your website more crawlable (accessible to search engines).
In this article I’ll explain a little more about what technical SEO improvements entail.
Why technical SEO is different to on-page SEO
On-page SEO refers to how you can improve the visibility of individual pieces of content. Technical SEO is focused on the overall performance of your website.
The best approach you can take is one that combines on-page and technical SEO work.
How to improve your site’s technical SEO
Here are some areas you can focus on to get better results.
Crawl accessibility
Make it easy for search engine bots to crawl and access your site’s pages by:
- creating an XML sitemap (a file listing your website’s essential pages) for search engines to find and crawl
- using robots.txt (a file showing which URLs are on your site) to control crawler access to specific parts of the site
- using tools such as Google Search Console to correct crawl errors and issues
Site structure and URL optimisation
Make content easy to navigate by:
- creating a clear and hierarchical site structure
- using descriptive, keyword-rich URLs
Site security (HTTPS)
Use HTTPS encryption to create a secure connection between your website audience and its users.
Use an SSL certificate (a file hosted in your site’s server) to encrypt information.
Structured data markup
Add structured data such as schema markup (basic code) to help search engines understand and display content better.
Schema markup is a code which gives basic vital information about your site to search engines.
Find out how to develop a SEO strategy that works for your organisation.
Get SEO strategy help from us
Understanding SEO is vital for your organisation’s online visibility and reputation. At Llibertat we understand the nitty gritty of SEO, as well as the technical side.
Get in touch to find out how we can help with your SEO tactics and content strategy.
