Digital transformation: why it’s hard and how to make it work
Find out about how to make your digital transformation strategy a success by meeting user needs and getting everyone on board with your vision of the future.
Content 101: Governance
Learn what content governance is, why good content governance ensures your organisation's content works for your users, and how to put effective governance in place.
How to validate user needs
Find out why the term ‘user needs’ has become a key concept for anyone interested in digital transformation over the last few years.
Use service design thinking to deliver marketing ROI Part 3: asking the right questions
Research by McKinsey shows that a full 70% of transformation programmes fail. And I’ve written elsewhere about why digital transformation is hard.
Use service design thinking to deliver marketing ROI Part 2: user journey mapping
Use customer journey mapping to help you think like a service designer Customer journey mapping is designed to help organisations think beyond the simple sales funnel.
Marketing isn’t just content marketing: use service design thinking to deliver marketing ROI Part 1
Content marketing is a powerful way to help prospective customers know you exist, know what you do, decide you’re right for them, and hit ‘Buy now’. But if you want real return on investment (ROI) on your marketing budget, it’s wise to think more broadly. Success starts with how well you understand people’s needs.
Content transformation 3: how winning is done
In this third and final part of the series, we explore what it's really going to take to make content transformation work and why transformation matters.
Content transformation 2: the return of the walking dead
In this second part of the series, we talk about the reality of ‘bringing everyone along on the journey’ so you maximise the chance of getting your content transformation project going.
Content transformation 1: Frodo’s trusting smile
In this first part of a three-part series, find out about content transformation and why the challenge with any content transformation project is about getting the people around you to embrace change.
Content design basics: 5 questions that will improve your content
Find out how five questions can help you make sure your content meets the user need.
