Use service design thinking to deliver marketing ROI Part 3: asking the right questions
Research by McKinsey shows that a full 70% of transformation programmes fail. And I’ve written elsewhere about why digital transformation is hard.
Use service design thinking to deliver marketing ROI Part 2: user journey mapping
Use customer journey mapping to help you think like a service designer Customer journey mapping is designed to help organisations think beyond the simple sales funnel.
Marketing isn’t just content marketing: use service design thinking to deliver marketing ROI Part 1
Content marketing is a powerful way to help prospective customers know you exist, know what you do, decide you’re right for them, and hit ‘Buy now’. But if you want real return on investment (ROI) on your marketing budget, it’s wise to think more broadly. Success starts with how well you understand people’s needs.
