WHAT IS CONTENT STRATEGY?
Content strategy means consciously designing the factors that are involved in the creation, publication and management of content. This will include technical, editorial, systems and people elements, for example:
- the design of templates in the content management system
- content governance
- drafting and publishing workflow
- documentation (like style guides and tone of voice guidelines)
- training (so that people in the organisation know what their role is and how to do it)
- team structure and how different teams work together
If you don’t have all of these elements designed and aligned, your content operations will be far from optimal. Your content team won’t be able to publish high quality content consistently, your website will be confusing and not optimised for search engines, and it will take a long time for content to go from draft to published. And once it’s published it will probably sit there forever, regardless of whether anyone actually wants to read it.
HOW WE CAN HELP
We help organisations move from content chaos and expensive inefficiency to aligned, designed and optimised.
This might mean helping you to think about governance and workflow, or team design, or moving to agile ways of working. It could mean moving from thinking in terms of ‘pushing out comms’ to designing and managing digital services.
We can also audit your current position and make recommendations for change, help you with content modelling and moving to structured data, or help your developers decide on and customise a new content management system.
We can also help you write and cost a business case or develop a plan for delivery.
In short, we can guide and support all levels of the organisation. We can also help you put it into action.
